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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Of course, there are some major differences worth noting too. With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. The AI recommendations even give you tips to improve your profit margins.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162
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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

Our Recommended Call Tracking Tool. The tool we typically recommend to any business that isn’t currently tracking calls is CallRail * (Full Disclosure: We’re a CallRail affiliate because we use them and genuinely think the product is useful as per this section. What is Keyword Level Call Tracking (PPC Call Tracking)?

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How a Great Plan Can Prepare You for the Worst

Omnisend

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Of course, it will also enable more re-targeting, particularly for email marketing. It’s super easy.

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How a Great Plan Can Prepare You for the Worst

Omnisend

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Of course, it will also enable more re-targeting, particularly for email marketing. It’s super easy.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Table of Contents.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

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