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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

While Amazon and many big box retailers have announced their seasonal hiring plans, department stores and fashion chains have been notably, but not unexpectedly, quiet. Retailers’ fortunes heading into Q4 are strongly tied to whether they were deemed essential or non-essential retailers during the COVID shutdowns.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. Is there a more personalized service you can provide or a uniquely branded experience you can deliver? Know thy customer.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. How do you import/export catalog & customer data? Meeting your business objectives isn’t easy – no matter how many Inc.,