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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
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Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Transactional and Non-Transactional Loyalty Interactions The panelists stressed that continuously gathering customer data about this generation is vital, particularly since their pace of change has accelerated. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328
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Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

This can help to reduce the amount of packaging and emissions associated with shipping, as well as improve the customer experience by giving them more control over how and when they receive their purchases. There is also a significant intersection of sustainability with customer preference data.

Supplies 246