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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

POS 286
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How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

But now that digital marketing and mobile shopping are more popular, these brands had to adapt or die. In order to survive the Retail Apocalypse, they needed to figure out web design, social media, and email marketing. Target’s Data-Driven Decision Making. Sephora’s Smart Replenishment Campaigns.

Marketing 150
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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

While Amazon and many big box retailers have announced their seasonal hiring plans, department stores and fashion chains have been notably, but not unexpectedly, quiet. The pandemic has negatively impacted the department stores’ businesses. Relieving Pressure On Stores. For its part, 1-800-FLOWERS.COM Inc.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH Chief Customer Officer Rob Brooks will become President of O5.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Author, speaker and consultant Jeff Fromm puts it this way: “If [shoppers] needed groceries, they went to the market or before markets a fruit stand. If they needed a new shirt, they went to the department store. If they needed to replace a light bulb, they went to the hardware store.

eCommerce 139
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Honey, I Shrunk The Store: Retailers Go Small To Get Big

Steve Dennis

As has become all too familiar, the moribund department store sector is dominated by huge multi-story formats, most ranging in size between 150,000 – 200,000. The intent of these efforts is to optimize the existing model for what is presumed to be a smaller total addressable market. These are tactics, not strategies.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

After a bit of pushback they have embraced ecommerce, but many of the core functions — merchandising, marketing, customer interactions — tend to still be very store-centric. The market last year was rewarding transformations [like HBC’s] with a higher valuation ,” said Gokki. “ This strategy could hold water.

eCommerce 276