ROI Revolution
MARCH 1, 2018
From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?
Inflow Insights
NOVEMBER 29, 2021
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
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ROI Revolution
DECEMBER 7, 2021
Impacts from user privacy regulations and platform changes are forcing the industry to start relying on aggregated and anonymized measurement and data collection. Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions.
ROI Revolution
DECEMBER 7, 2021
Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Modeling is already used widely in the industry today. Name and home address.
ROI Revolution
AUGUST 5, 2021
On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. COVID-19 industry impacts: Where we stand now. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Published March 12, 2020.
ROI Revolution
DECEMBER 2, 2021
On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. A myriad of sectors within the home goods industry have seen incredible growth over the past year, including furniture, homeware, décor, and bedding. October 13.
ROI Revolution
JUNE 1, 2021
On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.
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