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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05.

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Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

Further findings include: Retail marketing spend was up 57%. New customers orders were down an average 2%. Customers converting from 1st-to-2nd-time buyers were down 9%. In fact, marketing cost in EMEA grew by 57% in Q1 2017 in comparison to Q1 in 2016, with weeks as high as an 142% increase early in the year.

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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The data dilemma - how can retailers avoid losing customer data to commence giants like Amazon

Retail Technology Review

By Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent. As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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IRCE 2019 in Review: Online Marketplaces Trends & Data

ROI Revolution

The world of digital marketing is constantly evolving, with exciting new innovations and tactics being used every day to 1) give customers exactly what they’re looking for and 2) drive profitable growth. Every year, Internet Retailer gathers tons of data on marketplaces trends and presents it at IRCE.