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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. This is best accomplished by investing heavily in first-party data.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? 5 Omnisend is a powerful omnichannel marketing automation tool. But where it shines is using customer data for creating highly-targeted email campaigns. These offer robust features with transparent prices.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. Why Multichannel for Jewelry Retailers? Still others made Zoom part of their sales and customer support strategies. Agility Pays Off.

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

survey revealed that by 2020, most shoppers will want to be left alone without engaging with an in-store sales clerk. On the home front, more than half of the consumers surveyed by Opinion Research Corp. Know thy customer. Data is everywhere and growing exponentially. Even the in-store model is shifting. Experiment.