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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

Training is another critical component of implementing non-linear customer service. Here are three examples of non-linear CX in action: Multichannel support: In the non-linear world, customers can jump from social media to email to phone, all without missing a beat.

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Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. Point of sales for multichannel retailers has specific features you need to look for. Owners can access any of their store’s data without being present on-site.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. There’s also a help center, a training hub, and guides.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

They may be more likely to trust you if you have your own physical location, particularly if your employees are well-trained in customer service. You can offer customers an omnichannel selling experience which appeals to both their desire to in-person interactions, and their quest for convenient shopping experiences.

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Best 20 Order Management Systems for eCommerce: Streamlining Your Operations

Algopix

This feature prevents overselling and stockouts, minimizing the risk of disappointing customers. Customer Information Management Managing customer information effectively is crucial for personalized service and targeted marketing efforts.

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Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?

Ecommerce Platforms

This includes order numbers, sales metrics (such as a breakdown of where your sales have come from (online store, Facebook, in-store)), account management features, order details (order numbers, fulfilled and unfulfilled orders, and unpaid orders), customer data, and more. to enhance your storefront.