Remove Customer Data Remove Omnichannel Remove Point of Sale Remove Supplies
article thumbnail

Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

article thumbnail

The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. First-Party Data Marketing Is The New Norm.

article thumbnail

Ten competitive strategies for retail success

iVend

Read more In the tough and highly competitive world that is retail, retailers need smart competitive strategies to ensure that they succeed and win in the race for customer spend and loyalty. We’ve looked at the importance of a customer-centric approach, data-based decisions, omnichannel, supply chain management and your team.

article thumbnail

How In-Store Data Drives Digital Marketing Success

Optimizely

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data? This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.

Marketing 225
article thumbnail

The four essential functions of a retail POS system

iVend

A retail point of sale system is an essential in retail. A retail point of sale system is about enabling and recording sales transactions – but it’s also so much more than that. Chosen well, a retail point of sale system can be the enabler that drives business growth and retail success.

POS 111