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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021.

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Why B2C Branding is Really a Management Tool

Optimizely

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Customers buy because the brand is aligned with their set of values and beliefs, or because it makes them feel a strong emotion. This is called delivering on your brand.

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6 Reasons Why Modernizing Your Small Business Is So Important

Korona

So, of what importance will going modern be to your business? And what’s in store for modernized businesses? What is Small Business Modernization? Business modernization is simply reviewing old processes and making them fit into the current practices that pervade our present day-to-day business transactions.

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24 best Wix apps for your store in 2023

Omnisend

It offers tools for nearly everything, from email marketing to automations, and social media posts to SEO. Best used for: Creating emails and social media posts from scratch Keeping track of customers and subscribers, thanks to its built-in CRM Nurturing sales leads. Social Wix apps. Social Stream.

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How to sell online in 2023: The definitive guide

Omnisend

Reading Time: 15 minutes Starting a business sounds like an attractive idea for every entrepreneur until they get down to the nitty-gritty. A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Then the issue becomes where to begin.

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How to sell online in 2023: The definitive guide

Omnisend

Reading Time: 15 minutes Starting a business sounds like an attractive idea for every entrepreneur until they get down to the nitty-gritty. A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Then the issue becomes where to begin.