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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021.

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Small Businesses Should Take Care Of These 4 Things That Are Essential for Growth

RetailMinded

Retail and other small businesses face a lot of competition, particularly online. Here are four things that are essential for small businesses to grow: Build A Us er-Friendly Website. All businesses in 2022 should have a user-friendly website regardless of industry. Social media activity, etc.

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6 Reasons Why Modernizing Your Small Business Is So Important

Korona

So, of what importance will going modern be to your business? And what’s in store for modernized businesses? What is Small Business Modernization? Business modernization is simply reviewing old processes and making them fit into the current practices that pervade our present day-to-day business transactions.

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Why B2C Branding is Really a Management Tool

Optimizely

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Customers buy because the brand is aligned with their set of values and beliefs, or because it makes them feel a strong emotion. because Trader Joe’s is always on-brand.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Quick answer : The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. What is Retail? How Does Retail Work?

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change.