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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year. Nearly three-quarters of consumers ( 73% ) said they expect their disposable income to stay the same or improve over the next 12 months.

Consumer 246
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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. FILA needed to quickly move its website experience from a relatively static brand catalog to an appealing, efficient direct-to-consumer sales portal.

Apparel 243
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

As a result, shopping during this period is not merely a leisure activity but a cultural norm. Partner with Chinese Influencers : Chinese consumers are very reliant on online recommendations from both their friends and Chinese influencers. It is unlikely that travel next year will be back to the pre-pandemic peak.

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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

When retail clients hire our firm, we present two general paths: 1) They can attract customers by lowering their prices and joining the commodity slugfest online, or 2) They can command a slight premium by convening customers around an experience that provides a physical, social and emotional payoff.

Consumer 130
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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

How can you decipher whether they are an existing customer that also shops online? How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future? Beauty retailer Sephora is one company that’s leading the charge in bridging this gap.

Retail 150
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The Future of Retail: Integrating IoT and AI in Store Operations

365 Retail

Personalized lighting and music settings adjust to match the preferences of customers, creating an atmosphere that’s less about shopping and more about enjoying an experience. This subtle yet impactful use of technology makes shopping feel more like a leisurely activity than a chore.

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My Being retail store by Cannabotech shortlisted for the Creative Retail Awards 2022

365 Retail

Entrants needed to demonstrate how technology enhances the retail store and enriches the customer experience. Cannabotech’s science-driven approach is prominent in its My Being retail store and in-store experience. The data allows the team to make tailored recommendations for which products might be beneficial.

Retail 57