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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 221
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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Getting customers comfortable enough to let their guard down and fully engage with the product offering is key to the future success of stores.

Consumer 130
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Get culturally competent : Chinese shoppers are a world away from American consumers.

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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. FILA needed to quickly move its website experience from a relatively static brand catalog to an appealing, efficient direct-to-consumer sales portal.

Apparel 184
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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

How can you decipher whether they are an existing customer that also shops online? How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future? It’s about getting to know your customer and offering them a deeply personalized service.

Retail 150
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Which Retail Tech Is The Real Deal?

RTP blog

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.

Retail 150
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Retail’s Digital Future

iVend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. Even among new and low-frequency customers we are witnessing an unprecedented shift toward eCommerce and contactless sales channels. Learn More >> The New Customer Journey.