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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How CPG Companies Can Accelerate Growth With an Omnichannel Strategy

ROI Revolution

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

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The 3 Most Impactful Location-Powered Experiences for Retailers

Retail TouchPoints

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. However, many retailers struggle to deliver these experiences because of limited resources and a lack of expertise. Location-Powered Experiences Drive Results.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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Modernizing legacy systems for supply chain excellence

Pivotree Blog

An integrated supply chain ecosystem When modernizing, it’s important to address the end-to-end supply chain so that all systems work together, including ecommerce, omnichannel, order management, warehouse management, transport management, and other platforms that are critical to order fulfillment.

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Curbside Is More Than a Fulfillment Option—It’s a New Customer Experience

Kibo

Think carefully about creating the best possible customer experience to maximize what should be a short and sweet interaction with valuable customers. BOPAC in its current form might be new to many retailers, but it’s also new to a lot of customers. Deliver A Better BOPAC Experience. Learn More.

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What Drives Store Ops Success? RTP Editors Weigh In

RTP blog

This sixth annual Retail TouchPoints Store Operations Survey examines the top challenges omnichannel retailers face in shoring up their brick-and-mortar locations, and reveals the strategies and technology solutions they are using to meet those challenges. Does this mean that not as many consumers are embracing these last mile offerings?

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