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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

For retailers that have a community of customers centered on their brand, creating in-store community spaces can increase traffic, strengthen customer loyalty and attract new customers who are seeking communities aligned with their interests. Welcome your brand community in a clubhouse space.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

This mantra has allowed Anthropologie to double down on tactics that make its store experience unique, such as its approach to store merchandising, which is more reminiscent of a small boutique than a chain retailer. “We We’re a specialty store with a range of products, so we think about how the consumer experiences the brand.

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How to Boost Retail Brand Loyalty With a Mobile App

Retail TouchPoints

One of the best ways to boost brand loyalty in the retail sector is mobile apps. Without any speculation about the future of shopping in the flesh and the fate of the department store, let us examine why a mobile app is worth the investment, whether or not you also offer an amazing brick-and-mortar experience: The Perks of Push Notifications.

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Industry Updates: Blockchain, Visual Search, and Father’s Day Spending

ROI Revolution

of consumers planned to make Father’s Day related purchases, 39% will shop for gifts in department stores and 34% will shop online. Since the point of loyalty programs is to forge a better relationship with customers, some retailers are exploring blockchain technologies to reinvent the customer loyalty program.

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The 10 Greatest Moments of Our Fireside Chat with Mary Portas

ChannelAdvisor

She brought in new designers, made department stores the ‘new playground’ with bars for people to meet up (after walking through the shop floor) and literally gave these stores a new avenue for sales. Department stores can take what others are doing and do it better. Customer Loyalty.

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Why Large Rewards Programs Failed and What You Can Learn From Them

Smile.io

Tweets showing customer frustrations with Old Navy’s rewards program.  Customers, loyalty program members or not, are rewarded with heavy discounts after making any purchase with Old Navy. However, customers need to act quickly because these coupons are usually valid for about a week.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

This strategic move helped boost customer loyalty and incentivize repeat purchases. Foursquare data shows discount stores and luxury retailers are maintaining their footholds with consumers, but ecommerce adds to the fierce competition for retailers within the mid-tier. 2005 – Etsy is launched. Image source.

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