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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. Retail employees interact directly with customers, making them the face of a brand. This is also a great method to attract potential customers or employees.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

In this guide, we’ll discuss different approaches for building a memorable customer experience and how successful brands are executing on these creative ideas. Most businesses under-invest in customer loyalty, even though establishing some type of loyalty program is one of the most obvious ways retailers enhance their customer experience.

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The Best Advertising Strategies for Your eCommerce Store in 2021

eCommerceFuel

With shoppers increasingly turning to online retailers for everything from fashion to their weekly groceries, you can’t afford to fall back on the same old advertising and marketing strategies you’ve relied on in the past. Customer-created content is one of the best advertising strategies out there, after all. Source: Flickr.

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Should Your Loyalty Program Offer Transactional or Experiential Rewards?

Smile.io

From free shipping to dollars off, these rewards are extremely common in customer loyalty programs, and are quite popular with many types of shoppers. Green cleaning brand, Dropps , uses a point program to reward customers for each dollar they spend with dollars off their future purchases. They don’t stop there, though.

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Top 10 Customer Loyalty Programs of 2022

Smile.io

Top 10 Customer Loyalty Programs of 2021 The wait is over - find out what the top 10 best customer loyalty programs of 2021 are. Without further ado, let’s dive into the top 10 best customer loyalty programs of 2022. Your loyalty program needs to be an extension of the rest of your brand.

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Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

Smile.io

Brittany continues to connect with her customers by giving them an inside peek to her journey with a personalized Instagram featuring product and rewards program updates, customer photos, and her own general life updates. With their loyalty program’s messaging, the brand invites their customers to “Join the Sisterhood”.

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Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

Smile.io

Brittany continues to connect with her customers by giving them an inside peek to her journey with a personalized Instagram featuring product and rewards program updates, customer photos, and her own general life updates. The key to any successful ecommerce brand is identifying a need that your potential customers are facing.