Kissmetrics
FEBRUARY 17, 2021
Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Not only is including a timer in your PPC likely to boost your CTR, but it also improves conversions, which can make a big difference to your ROI. Provide Free Samples.
Kissmetrics
OCTOBER 29, 2020
Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. Look for customer objections, technology issues, complaints, reputation issues, any problem that customers felt were deal breakers. SEO, PPC, Social media).
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Kissmetrics
AUGUST 17, 2021
According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. The takeaway?
BigCommerce
MARCH 23, 2017
Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Google Shopping v.
Kissmetrics
FEBRUARY 16, 2021
How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).
FastSpring
DECEMBER 18, 2020
Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. One study by Google found a large chunk of B2B buyers have grown up in a world of advanced tech, which they’ve always used to make their purchasing decisions.
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