Retail TouchPoints

AUGUST 1, 2022

When you consider that only 1% of retailers currently use AR, but 71% of consumers say it would help them make more confident buying decisions, the opportunity to create a profound impact on the market with augmented reality becomes very clear. Experiential Effects: Give Your Customers a Gift. World Effects: Digital ‘Feng Shui’.

Customer Experience 317

Customer Experience Customer Clothing Gifts 317

Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Establish and build relationships with your customers and increase customer satisfaction by implementing these 5 tips: Display a unique value proposition.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Forrester eCommerce

AUGUST 2, 2021

just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.

Customer Experience 334

Customer Experience Customer Operations Marketing 334

Forrester eCommerce

JULY 18, 2019

Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call that their top imperative), yet our research shows that customer experiences (CX) aren’t getting better — even though there seems (..)

Customer Experience 349

Customer Experience Customer Improvements Marketing 349

Groove

APRIL 4, 2022

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

Customer Experience 195

Customer Experience Merchant Services Customer Social Media 195

Retail TouchPoints

NOVEMBER 17, 2023

When customers place ecommerce orders, the last thing they want is an unhappy surprise. The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. In other instances, customers might expect an upgrade for their trouble.

Shipping Costs 264

Shipping Costs Customer Experience Supplies Improvements 264

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Retail TouchPoints

MAY 12, 2023

Instant access to highly-skilled personnel with niche experience. Flexibility in your company’s response to market trends and customer demands. This strategy also can increase efficiency and service flexibility and drive a faster time to market. A chance to gain an “outsider’s” fresh, unique perspective.

Customer Experience 344

Customer Experience Customer Travel Technology 344

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 323

Customer Experience Customer Omnichannel Social Media 323

Forrester eCommerce

FEBRUARY 28, 2024

Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.

Customer 389

Customer Marketing B2B Customer Experience 389

Forrester eCommerce

FEBRUARY 11, 2019

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!),

Customer Experience 364

Customer Experience Customer Events B2C 364

Groove

FEBRUARY 3, 2020

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Customer service inconsistency (seeing a pattern yet?). Price, Signage, Inventory and Customer Service Inconsistency.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Forrester eCommerce

MARCH 15, 2022

Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store.

Customer Experience 195

Customer Experience Customer Consumer Marketing 195

Retail TouchPoints

OCTOBER 18, 2022

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. Shoppers of the experience were 1.5X Shoppers of the experience were 1.5X

Customer Experience 311

Customer Experience Customer Apparel Technology 311

Forrester eCommerce

OCTOBER 22, 2020

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

Customer Experience 301

Customer Experience Customer Presentation Events 301

Retail TouchPoints

APRIL 20, 2022

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

Customer Experience 304

Customer Experience Customer Supplies Technology 304

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever too.

Customer Experience 306

Customer Experience Social Media Customer Live Chat 306

Retail TouchPoints

SEPTEMBER 7, 2022

Invite them to be part of the story, not as customers, but as human beings. These details should fuel curiosity, and make customers feel alive, heard and special through unexpected relevant moments and experiences — all of which should inspire, educate and connect them emotionally, ultimately creating brand loyalists.

Customer Experience 289

Customer Experience Customer Social Media Arts 289

Forrester eCommerce

MARCH 17, 2021

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Customer Experience 285

Customer Experience Customer Marketing 285

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

APRIL 14, 2022

Clyde has launched an Ownership Enrichment Platform tool, designed to enable deeper customer relationships and drive lifetime value through reimagined product protection, registration and issue resolution experiences.

Customer Experience 287

Customer Experience Customer Retail Channel 287

Forrester eCommerce

DECEMBER 8, 2020

On December 2, we published The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020, which is a continuation of the Forrester Customer Experience (CX) team’s study of the consulting market that supports CX professionals.

Customer Experience 235

Customer Experience Customer Marketing 235

Groove

JANUARY 23, 2019

Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment.

Customer Experience 250

Customer Experience Improvements Customer Live Chat 250

Retail TouchPoints

MAY 17, 2022

Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets. Through the app, Tom Tailor customers may access the retailer’s entire catalog across categories including apparel and accessories for men, women and children, in addition to its home collection.

Mobile 295

Mobile Customer Experience Magazine Customer 295

GetElastic

SEPTEMBER 23, 2022

Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. Build the experiences that your customers will love and help your products shine. and Elastic Path Commerce Cloud , you can create hyper-targeted, bespoke experiences for your customers.

Customer Experience 218

Customer Experience Customer Demo Games 218

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The same survey showed that in an era of rising inflation and interest rates, consumers are re-evaluating how they pay – and that secure and frictionless experiences are essential elements.

Customer Retention 130

Customer Retention Payment Services Gifts Marketing 130

Optimizely

MAY 21, 2019

With so many options for custom printing out there, how can one business possibly stand out? Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products. But how sticky is their marketing strategy?

Customer Experience 150

Customer Experience Marketing Customer Customer Data 150

Retail TouchPoints

MARCH 8, 2024

has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions.

Customer 278

Customer Customer Loyalty Customer Experience Marketing 278

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Unpredictability: In addition to data and hard facts, truly impactful empathetic marketing will also have a touch of spontaneity.

Customer 235

Customer Marketing Consumer Toys 235

Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. Photo courtesy of David’s Bridal. ”

Customer Experience 273

Customer Experience Customer Accessories Events 273

Forrester eCommerce

OCTOBER 19, 2021

Guide your holiday logistics planning around: 1) speed; 2) fulfillment options; and 3) transparency to create seamless and stellar experiences for your customers. Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes.

Customer Experience 370

Customer Experience Management Customer Fulfillment 370

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

Customer Experience 339

Customer Experience B2B Customer Marketing 339

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 219

Customer Experience Improvements eCommerce Customer 219

lateshipment

MAY 6, 2023

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

Forrester eCommerce

MAY 26, 2022

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

Customer Experience 195

Customer Experience Management Customer Technology 195