Customer Merchant Services PPC Travel 
Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. That said, an ideal primary goal for these platforms is brand awareness. Google Ads.
Omnisend
OCTOBER 5, 2021
However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.
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Omnisend
OCTOBER 5, 2021
However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.
Inflow Insights
MAY 1, 2019
Quickly build custom audiences for your advertising efforts. The setup process is only a few steps, but you need to make sure you have the right person setting it up. Facebook is great about moving you through the process, so carefully follow their instructions. The process here is just like adding people. Ad Accounts.
eCommerceFuel
MARCH 27, 2019
Mailchimp cited privacy concerns, saying Shopify wanted it to “hand over customer data acquired outside of Shopify” Shopify blamed reports of “poor merchant experience” and Mailchimp’s refusal to relay important data back to sellers. Instagram declined to disclose the selling fee for merchants.
ESW
DECEMBER 14, 2020
First, reallocating your marketing budget from in-store activities and ads to digital marketing will help to “maintain a level of normalcy with your customers,” says the team at BrandMuscle. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online.
eCommerceFuel
APRIL 13, 2023
Companies focused on brand building could struggle with Amazon, which prioritizes the customer experience without highlighting the companies who offer popular products. It works best as a facilitator of growth, either at the beginning stages of building a business, or after a brand has established customer affinity.
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