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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. Strain on events.

eCommerce 204
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The Best Website Builders (In-Depth Review)

Kissmetrics

Do you want to start a simple blog documenting your travel adventures? Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. For instance, you may have a kitchen renovation company and want to start reaching potential customers online. Scalability.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. Uploading videos to YouTube allows you to appear in front of customers who use the site like a traditional search engine.

SEO 225
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Our latest blog article on keeping up your digital marketing in this crisis covers how to win new customers and retain existing ones over the coming weeks and months by utilizing on-site testing to optimize your messaging and site experience. Travel industry updates. 3/23 update. 3/12 update. Strain on events.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Marketing to consumers in a post-pandemic world. Mobile ecommerce + COVID-19 stats.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). For mobile app orders, interest has grown from 16% to 28%.

eCommerce 195