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Promote safety protocols to attract wary customers back into stores

Liveintent

Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! Even months after some of those public spaces reopened, many people still need convincing. Only 28% of U.S.

Customer 118
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The Other AI: How Aesthetic Intelligence Can Transform Your Brand

BigCommerce

Whether it was offering a gift with purchases in a department store or even providing testers through magazine sense strips, people responded sensorially, rather than logically, to their products. Sign up for our weekly newsletter. Sign up for our weekly newsletter. Want more insights like this? Don’t miss a post.

Other 246
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night.

Workshop 419
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment. Its primary function was to serve as an online market for people interested in selling their used computers. Image source.

eCommerce 417
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4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive sales

SellBrite

But despite pundits predicting the end of brick and mortar stores, offline avenues for shopping have continued to survive— some are even thriving —and there is a reason why. It helps that brick and mortar stores are able to capitalize on the same marketing strategies that are powering ecommerce stores. Encourage loyalty.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. of consumers say they shop in-store, while 31.9%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. billion in 2020. billion – a $15.5B

eCommerce 148