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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Full-service restaurants are trailing their limited-service peers.

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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

department store chain and British online retailer aim to “redefine the traditional retail/wholesale model.”. Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. .

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In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience

Retail TouchPoints

The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer. Brand loyalty and brand relationships remain central to the longevity of success in the market. D:R Currently, Gen Z is the biggest growing market right now.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. But come 2006, 2007 we really started to see that loyalty go away, and the bigger piece of it was [that] fewer people were going into department stores overall.

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The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail TouchPoints

with brands across various retail segments testing out this latest addition to their marketing playbooks. Matt Moorut, principal analyst at Gartner for Marketers , recently explored the topic of livestreaming and offered practical advice for how retailers can get the most out of it. consumers via this channel? .

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A Slightly Better Version of Mediocre

Steve Dennis

Macy’s, the leading US department store chain, is illustrative of this approach. Under CEO Terry Lundgren, Macy’s embarked on a number of major multi-year initiatives to become more customer relevant. During the past five years—a period when the stock market was booming—Macy’s stock lost more than two-thirds of its value.