Consumer Digital Currency Games Social Media 
Retail TouchPoints
AUGUST 31, 2021
The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. But will consumers spend actual money on digital products?
Dynamic Action
DECEMBER 18, 2022
Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.
ESW
NOVEMBER 11, 2019
Vendors are unlikely to receive crypto payments when the market is going up, and consumers miss out on a considerable amount of value if the price suddenly moves after purchase. Even So, Most Consumers Just Don’t Use It Very few people are likely to bother paying in Bitcoin or Ripple or any other cryptocoin.
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