Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
365 Retail
FEBRUARY 10, 2023
71% are distributing via other online marketplaces like eBay and John Lewis, and 70% are now incorporating social media into their selling channel strategy. The stats will provide plenty of food for thought for Twitter’s new owner, Elon Musk, as Twitter is one of the few social platforms not to offer a direct sales option.
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