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Inflow Insights
OCTOBER 18, 2021
Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Download our free Short-Term Budget Pacing & Adjustments Tool now.
ROI Revolution
FEBRUARY 10, 2022
of digital marketing professionals say that emerging social media platforms are a top trend. TikTok was the most downloaded app last year by a long shot, coming in at 94 million downloads , with Instagram next at 64 million followed by Snapchat at 56 million. of marketers named video as a top trend for 2022.
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ROI Revolution
MARCH 4, 2020
Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here! billion in 2019.
ROI Revolution
MARCH 7, 2023
With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.
ROI Revolution
APRIL 12, 2022
As of Q4 2021, just 26% of Bing search ad clicks come from mobile. Shopping Ads: Product-centric, image-focused ads that appear at the top of organic search results pages personalized Google Shopping feeds, enabling shoppers to purchase products directly from Google. 28% of marketers use automation in their PPC advertising efforts.
ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. KEY SEO TAKEAWAY: Utilize structured data on your website!
ROI Revolution
JANUARY 25, 2023
Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT.
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