Groove

SEPTEMBER 18, 2020

Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. Social Media Marketing Tools: Our Favorites. Here are our recommendations: HubSpot.

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Social Media Recommendation Marketing Blog 322

Groove

MAY 3, 2022

HubSpot vs Marketo: Comparing Platforms. So, you’ve landed here because you’re interested in evaluating HubSpot vs Marketo. In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. We’re happy you’re here. Automation.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

Groove

JUNE 25, 2020

What Is The BigCommerce & HubSpot Integration? The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Refer to our related blog for more information on creating an abandoned cart series.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Groove

FEBRUARY 24, 2021

In this blog, I'm sharing 3 sales process steps to help you leverage data and technology and make the best use of your time with leads. Align your Marketing Technology with Your CRM. First, ensure that your sales and marketing are properly aligned. Set up HubSpot workflows for warm leads. Time killed the deal.

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Customer Technology Information Marketing 345

Groove

NOVEMBER 25, 2019

What is HubSpot? If you’re reading this blog, you’ve already heard of HubSpot. HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. HubSpot Tools. HubSpot also offers a CRM, which is completely free with any package.

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BigCommerce B2B eCommerce Marketing 312

Groove

FEBRUARY 21, 2019

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

Groove

APRIL 14, 2020

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh. 3 A/B Testing Tools We Recommend. Crazy Egg.

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Shopping Carts Recommendation eCommerce Blog 370

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? businesses are relying on eCommerce revenue to make ends meet. businesses are relying on eCommerce revenue to make ends meet. eCommerce SEO.

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eCommerce PPC SEO eCommerce Design 329

Groove

DECEMBER 10, 2021

So, your eCommerce store runs on BigCommerce , a SaaS eCommerce platform used by over 60,000 merchants and 2,000+ mid-market businesses. In our 14+ years as a full-service eCommerce agency, Groove Commerce has been an advocate for BigCommerce. HubSpot & BigCommerce Integration. Limited Blog Functionality.

BigCommerce 195

BigCommerce eCommerce Merchant Services Gifts 195

Groove

FEBRUARY 27, 2020

Every marketer wants to have the best, most highly-optimized inbound marketing strategy. However, this isn't the case for every eCommerce brand. Inbound Marketing Strategy Tips. Implement these 5 steps to ensure a successful inbound marketing strategy: Have a plan. Are you trying to promote a certain product?

Marketing 312

Marketing Improvements SEO Recommendation 312

Groove

JUNE 9, 2021

The right content. Many eCommerce marketers struggle with this concept. providing the right content to the right people at the right time in the shopper's journey ? With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

MARCH 20, 2020

The downside with this advancement, however, is that creating an eCommerce marketing strategy is becoming difficult for brands. Creating A Successful eCommerce Marketing Strategy. All of these things happen to be some of the benefits of using the inbound marketing methodology. Share Blogs & Advanced Content.

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eCommerce Marketing eCommerce Marketing Blog 332

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps.

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BigCommerce Marketing eCommerce Social Media 285

Groove

AUGUST 13, 2020

But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase? In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Personalize your content strategy.

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Customer Experience Customer eCommerce Social Media 326

Groove

FEBRUARY 15, 2019

Headless Commerce allows you to present a backend product catalog without the design constraints of a traditional eCommerce platform. As a result, front-end developers are free to style product category, detail and checkout pages without traditional eCommerce template limitations. The Content Marketer. Why It's Helpful.

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BigCommerce eCommerce Platforms B2B Presentation 262

Groove

MARCH 16, 2020

Inbound Marketing is a term that was coined by HubSpot in 2006, and since then has grown in size and magnitude. Rather than being just one tool, one strategy or one single campaign, inbound marketing is a set of ongoing activities that - when implemented alongside each other - drive revenues. 10 Inbound Marketing Tactics.

Marketing 329

Marketing Social Media SEO Blog 329

Groove

APRIL 9, 2019

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. Unlike paid marketing approaches, organic search benefits do not require an advertising budget. Create Blog & Other Relevant Content. paid, earned, shared and owned) strategies. Online Store SEO Tips. Link Internally.

SEO 285

SEO Live Chat Mobile Blog 285

Groove

JUNE 2, 2020

They also wanted to drive additional revenue using both paid advertising and inbound marketing with HubSpot. First, our designers and developers created an improved online store for Final Draft, and our marketing team executed various paid media campaigns using custom landing pages to increase overall conversion. The Results.

SEO 243

SEO Improvements eCommerce Blog 243

Groove

OCTOBER 22, 2018

Choosing the right Content Management System (CMS) can be difficult. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. In this blog, I’ll discuss what makes each platform unique. WordPress vs HubSpot. What is HubSpot? HubSpot Features. What is WordPress?

Shipping Costs 244

Shipping Costs SEO Social Media Management 244

Groove

DECEMBER 3, 2020

eCommerce automation improves the accuracy and relevancy of messaging and helps businesses save time by reducing redundant tasks. An automated workflow is a fancy name for a marketing automation tool that triggers timely and pertinent actions based on specific criteria. Here at Groove, we like to use HubSpot to create workflows.

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X-cart Customer Retention Shopping Carts eCommerce 221

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Repost and engage with user-generated content. Use influencer marketing. Understand your audience.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Groove

JUNE 4, 2021

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

Marketing 221

Marketing Merchant Services Shopify Magento 221

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Go to the top.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Groove

MAY 15, 2023

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. Salesforce , HubSpot ) for managing customer data and communication.

eCommerce 195

eCommerce Magento Merchant Services WooCommerce 195

Ecommerce Platforms

OCTOBER 24, 2022

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. billion by 2027. Statista ).

Marketing 196

Marketing B2B B2C Mobile 196

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals.

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eCommerce Social Media SEO Mobile 300

Ecommerce Platforms

JANUARY 7, 2022

When it comes to the best marketing software to help you manage your customer experience, there are two major players in town: HubSpot and ActiveCampaign. . Without further adieu, let’s dive into this HubSpot vs ActiveCampaign review. HubSpot vs ActiveCampaign: Features and Pricing- A Quick Overview. Free Tools.

Live Chat 104

Live Chat Social Media Blog Document 104

Groove

APRIL 28, 2021

If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! Groove Commerce is a Diamond HubSpot Partner Agency and an Elite BigCommerce Partner Agency that is ready to help your mid-market or Enterprise business grow. eCommerce Strategy.

BigCommerce 284

BigCommerce eCommerce Design Recommendation eCommerce 284

Kissmetrics

APRIL 11, 2021

How to benefit from content marketing and link building. Every guide on this list is worth reading, but WordStream takes things to the next level, regarding the depth of the content. My favorite section is the one on “Why Blogs Are Different Than Static Websites.”. Best keyword research practices.

SEO 363

SEO eCommerce Shopify Social Media 363

Groove

MARCH 30, 2018

How Marlow Improved with HubSpot COS. Their previous site was built and maintained on the Magento eCommerce platform, which required separate hosting and management costs. Our team's SEO work on Marlow's HubSpot COS blog helped pages display high-value posts as Featured Snippets in Google search results. The Challenge.

Magento 218

Magento eCommerce Platforms SEO Management 218

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. Although cart abandonment varies by industry, HubSpot reports that an average of 73.9%

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

BigCommerce

FEBRUARY 1, 2018

There are a lot of ecommerce resources that are publicly available. For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. And optimizing your content is paramount to your brand’s success. Why is content marketing important? Email Marketing. For example, 81.4%

Blog 158

Blog White Paper SEO Marketing 158

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Segment your contacts.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Ecommerce Platforms

MAY 26, 2022

To create a functional website, entrepreneurs flock to various content management systems (CMS), also known as website builders. These platforms enable you to arrange your content and customize it to achieve a more personalized look for your brand. HubSpot CMS Review: What's HubSpot CMS? Let’s get started!

Payment Services 104

Payment Services Shipping Costs Marketing Live Chat 104

Ecommerce Platforms

JUNE 22, 2023

HubSpot and Monday.com are two of the most widely adopted CRM and PM tools. This article analyzes the differences and similarities between HubSpot vs. Monday.com to help you decide the best fit for your business. Monday.com isn't as feature-stacked as HubSpot, but it is highly user-friendly.

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Management Social Media Marketing Customer 104