eCommerce Marketing Management Multi-channel PPC 
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
BigCommerce
JULY 13, 2017
That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. And, manage it all in your order panel. Don’t wait until right before the holiday season to test out the eBay channel. Get started now.
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Retail TouchPoints
JULY 4, 2022
Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.
Inflow Insights
AUGUST 25, 2021
Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.
Inflow Insights
JANUARY 31, 2022
When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.
BigCommerce
FEBRUARY 13, 2018
That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. Kayla Lewkowicz, Marketing Manager, Privy. Supply chain management has evolved.
ROI Revolution
JANUARY 25, 2023
Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.
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