Kissmetrics
JANUARY 31, 2022
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.
Inflow Insights
APRIL 3, 2020
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Audit Strategies. #3:
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ROI Revolution
FEBRUARY 28, 2020
Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.
ROI Revolution
MAY 23, 2022
In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% Mobile is king when it comes to video advertising. of doers, 39.5%
Inflow Insights
OCTOBER 10, 2019
eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. Google Search Console alerted us as to the issue, but not the cause.
Inflow Insights
JANUARY 20, 2021
Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.
Jumpshot
SEPTEMBER 15, 2016
Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.
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