Retail Media will add Fuel to the Fire for M&A in AdTech
Retail TouchPoints
JANUARY 20, 2023
Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.
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