RTP blog
DECEMBER 20, 2017
The Federal Communication Commission (FCC) vote last week to repeal net neutrality, which essentially requires Internet Service Providers (ISPs) to treat all the data flowing through their “pipes” equally, has raised howls of protest from individuals, politicians and businesses. A number of states’ attorney generals are threatening to file a lawsuit to block the action.
Inflow Insights
DECEMBER 20, 2017
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast.
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SellBrite
DECEMBER 20, 2017
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.
Ecommerce Platforms
DECEMBER 20, 2017
Some online businesses grow fast. In such situations, inventory management becomes a problem, since it's quite hard to keep up with rapidly growing demand for the products. In addition to that, a brand like this is often selling on multiple channels such as Amazon, Etsy, eBay, or with a physical retail store. But, here's some food for thought: Can you imagine the level of management required for the business to run smooth as silk?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Profitero
DECEMBER 20, 2017
Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.
Ecommerce Platforms
DECEMBER 20, 2017
Here’s how any website can help to save lives. Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution.
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BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Get a feel for where their heads were at. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
Demac Media
DECEMBER 20, 2017
Last year’s holiday season accounted for more than $80 billion in total retail eCommerce sales. Relatively speaking, that’s almost a third of retailers’ annual sales occurring between Black Friday and Christmas. In short, the holiday shopping season is a major day for retailers—and with lots of sales also comes lots of data. That’s why it’s important to analyze everything that happened in your business during the holidays, instead of closing the books and diving into 2018.
Heartland
DECEMBER 20, 2017
It goes without saying that the holiday season is prime time for retail traffic. And despite the daunting Amazon affect, a hefty 71% of consumers say they plan to do half or more of their holiday shopping in stores as opposed to online. The potential to achieve holiday sales plan is obvious, but the long-term effects are just as exciting. With 32% of stores’ holiday traffic coming from first-time buyers , it is more essential than ever to make plans to retain them, and that starts with using you
Ecommerce Platforms
DECEMBER 20, 2017
Building an ecommerce store is easy. Getting people to buy is hard. Or is it? The fact is: It all boils down to your customers. This is how most marketers and business owners play it out: They ‘think' that people would be interested in cat socks. No problem. Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ROI Revolution
DECEMBER 20, 2017
With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? You’d be surprised to learn that there is a lengthy list of items this year. Headlining the list are some carryovers from previous years as well as some new objectives. So without further ado, here are five ecommerce trends that will help to shape 2018. 1.
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