Rishi Rawat

JANUARY 15, 2018

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

Subscription 140

Subscription Presentation Article 140

Ecommerce Platforms

JANUARY 15, 2018

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

Shipping Costs 161

Shipping Costs PayPal Shipping Information 161

A Better Lemonade Stand

JANUARY 15, 2018

Implement a powerful & effective Facebook Retargeting Ads strategy that takes your website visitors on a 2 week journey of engaging Facebook Retargeting Ads. The post Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey appeared first on A Better Lemonade Stand.

Conversion Optimization 131

Conversion Optimization 131

Bootstrapping Ecommerce

JANUARY 15, 2018

We’ve compiled the 10 best marketing outsourcing & development services you can use to help relieve you of some of your to-do list. The post 10 Marketing Outsourcing & Development Resources for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

eCommerce 76

eCommerce Marketing 76

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

TradeGecko

JANUARY 15, 2018

As a wholesaler, you’re dealing with large volumes of stock. However, not all wholesalers understand how to effectively manage their inventory, which often results in too much or too little stock. You’ll want to avoid overstocking and running out of stock as much as possible, as this affects costs and revenue.

Management 75

Management 75

Salsify

JANUARY 15, 2018

Your product page is the backbone of your ecommerce strategy. It's often the first thing a shopper finds when searching for their product needs from a retailer's site or search engine. And it is the place from which a shopper ultimately decides whether or not to click "buy." Get the product detail page wrong, and all of your other marketing efforts matter little.

eCommerce 68

eCommerce Other Marketing Retail 68

ChannelAdvisor

JANUARY 15, 2018

The results are in… literally. We saw many retailers and brands achieve new levels of success in 2017, and we couldn’t be more proud of the ways they leveraged the ChannelAdvisor platform to connect to new customers, grow their sales channels and optimize their e-commerce operations. . The eyes of the industry have now shifted their focus to the busy year ahead, and sellers of all sizes and verticals are analyzing and outlining their strategies.

eCommerce 40

eCommerce Customer Demo Channel 40

Kibo

JANUARY 15, 2018

By Tushar Patel, Chief Marketing Officer, Kibo Day one of NRF 2018 […]. The post From The Trenches: NRF 2018 Day One Recap appeared first on The Omni Channel.

Channel 37

Channel Marketing Management eCommerce 37

Weebly

JANUARY 15, 2018

Creating a stellar website design is easier than you might think. However, it does take a plan. Here are design tips from a real Weebly designer on how to make an engaging and high-conversion website. Design for First Impressions. Did you know that 94 percent of a user's first impression relates to visual appeal and simplicity? When designing a website, that first impression is generally thought of as the home page and everything users can see without scrolling.

Shopping Carts 38

Shopping Carts Mobile Information Other 38

Etail Solutions

JANUARY 15, 2018

With growth comes challenges. Managing inventory is one of them. Inventory management is one of the most common reasons fast-growing sellers decide to replatform. The challenge of managing inventory across multiple suppliers, channels and listings is often too great for their current disparate systems. And the consequences of not mastering inventory management are high –… The post Inventory Automation For Hands-Free, Hassle-Free Growth appeared first on Etail Solutions.

Management 28

Management Channel Blog 28

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

iQmetrix

JANUARY 15, 2018

The following is a guest blog by Service & Repair industry expert, Michelle James. Looking back, which I only do as a reflection of key learnings, in my mind’s eye, 2017 marks a “beginning.” A time where the wireless repair industry began to notably move from an industry segment resembling the wild, wild west to an industry segment that more closely resembles organized maturity.

Channel 22

Channel Blog Consumer 22