GetElastic
APRIL 4, 2019
This post originally appeared on CMSwire.com. Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles and creating promotions personalized to a segment of one is quite another.
ChannelAdvisor
APRIL 4, 2019
If you look at the mindset of modern consumers, many of their expectations have evolved from their experiences on marketplaces: Endless choices. Low, competitive prices. Easy checkout. Fast, free shipping. In some ways, marketplaces represent a perfect microcosm of the entire e-commerce space. To begin with, they’re in a constant state of innovation.
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ecomdash
APRIL 4, 2019
Technology is the driving force behind ecommerce and as new tech is discovered, ecommerce has the ability to change and ultimately improve. As exciting new technology is created, businesses can take advantage of it to further personalize their company and online presence. With artificial intelligence, augmented reality, and individual proprietary technology, the ecommerce experience is improving every day.
Forrester eCommerce
APRIL 4, 2019
Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. With new reports that Google may be following suit, we decided it was time to […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
APRIL 4, 2019
An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend.
Forrester eCommerce
APRIL 4, 2019
I went to see a concert last night that epitomizes the state of customer insights in most companies today. It was a benefit for Creative Music Studio and brought together incredible artists such as Billy Martin, Cyro Baptista, Marc Ribot, and Ingrid Sertso. While I was happy to contribute to Creative Music Studio’s cause, the […].
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Forrester eCommerce
APRIL 4, 2019
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights….you get the drift. All types of enterprise data (big, medium, small and petite), as well as external data fuel these insights and make you smarter about how you engage with your customers, […].
GetElastic
APRIL 4, 2019
This post is a compilation of our best “4” stories. Giving you the four reasons to love Get Elastic even more than you already do. The following articles will equip you with the 4 key questions to ask before selecting a commerce platform, outline 4 things you may not have known about API-first (or headless commerce), 4 reasons why headless commerce is better for CX and 4 steps to create a unified commerce strategy.
Forrester eCommerce
APRIL 4, 2019
March Madness teams live by an old adage that rarely fails, “Survive and Advance”. This year, we have seen Virginia go from losing to a 16-seed in 2018 to being Final Four-bound, and both Auburn and Texas Tech surviving near upsets, toppling top seeds, and overcoming major injuries to break brackets across the nation on […].
BigCommerce
APRIL 4, 2019
Expert salespeople once handled all of B2B sales.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Steve Dennis
APRIL 4, 2019
Restoration Hardware’s stock has been under pressure despite since last week’s earnings report. Whether this is because of Wall Street’s tendency to not let any good deed go unpunished or perhaps because the company tried to tamp down future growth assumptions is anyone’s guess. But I continue to be impressed by the home furnishing chain’s progress.
OrderDynamics
APRIL 4, 2019
Will the New Checkout Feature on Instagram Will Help Omnichannel Retailers? Like some of the world’s most exclusive fashions, Instagram’s latest retail innovation is not for everyone. At least not yet. The new checkout feature on Instagram, lets consumers find a product and pay for it in the app. It began its rollout on March 19 th , 2019. So far, 23 brands including Nike, Zara, and Warby Parker are on this beta initiative.
Sailthru
APRIL 4, 2019
Back in 1895, Italian philosopher and economist Vilfredo Pareto noted that 20% of Italy’s population controlled 80% of its wealth. That ratio lives on today in business; the overwhelming majority of a brand’s sales come from their top customers. For proof of the modernized Pareto principle, look no further than loyalty programs. Simply put, loyal customers are the best customers.
Dynamic Yield
APRIL 4, 2019
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals. The post Teams need to get educated if they want to move the needle with personalization appeared first on Dynamic Yield.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Blue Acorn
APRIL 4, 2019
Blue Acorn Commerce & iCiDIGITAL CX Analytics merge to create Blue Acorn iCi. Immediately acquires BrandShop to pioneer first-of-its-kind Digital Customer Experience company for Fortune 1000 brands. NEW YORK — APRIL 4, 2019 — Blue Acorn , a digital commerce UX design and strategy agency, announced today it has merged with data-driven marketing solutions provider, iCiDIGITAL.
Dynamic Yield
APRIL 4, 2019
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals. The post How to create an ongoing culture of experimentation appeared first on Dynamic Yield.
Heartland
APRIL 4, 2019
We've had quite the first quarter over here on the Engineering Team! The Springboard Retail features list is growing - here's a glimpse at just a few of the exciting updates and product enhancements included in this past quarter's releases.
Dynamic Yield
APRIL 4, 2019
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals. The post How to create an ongoing culture of experimentation appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
PERQ
APRIL 4, 2019
The post How AI Improves Your Home Furnishings Website appeared first on PERQ.
Etail Solutions
APRIL 4, 2019
Heading to the Ecommerce Operations Summit in Columbus, Ohio on April 9-11? Join Etail CEO Michael Anderson and David Lengacher, head of data science for MonarchFX, for a joint presentation: THE EVOLUTION OF ORDER MANAGEMENT: FROM OMS TO DOM AND DIFF Thursday, April 11 9:00 to 9:50 am Theater 3 Accelerated… The post Etail Solutions and Monarch FX to present at Ecommerce Operations Summit appeared first on Etail Solutions.
Forrester eCommerce
APRIL 4, 2019
Forrester’s vision for the future of business applications is that modern specialist SaaS platforms will replace on-premises “omnisuites.” Forrester clients can read more about this vision in our new report: “Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems.” The enterprise resource planning (ERP) era is over.
Ecommerce Platforms
APRIL 4, 2019
“A web hosting server is the lifeline of every site.” Said Dr. Chris Dayagdag , a Google partner and technopreneur. And he couldn’t have put it better. In essence, your site is only as good as its underlying hosting framework. And so, as part of my journey to establishing the best possible lifelines for ecommerce sites , I decided to take a slightly different route this time round.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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