Fresh Perspectives on Today’s Consumer from Leading Research Firms: Shoptalk ’19
MARCH 18, 2019
Today’s consumer: they want it and they want it now. But what is “it?” And how do they want it? Ken Cassar, Principal Analyst and VP at Rakuten Intelligence, Piers Fawkes, Founder of PSFK, and Mark Berry, EVP, US at Ipsos Marketing share their latest consumer insights, from delivery and store experience to touchpoint strategies. Delivery Experience. Starting with the fulfillment experience, Ken Cassar, Principal Analyst at Rakuten intelligence, shared his findings.