CPC Strategy
MARCH 18, 2019
Between Twitch, Instagram Live, and Facebook Live, it seems like everyone’s trying their hand at livestreaming — and Amazon’s new Amazon Live offering. > Read More. The post What is Amazon Live? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Omnisend
MARCH 18, 2019
The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.
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Payoneer
MARCH 18, 2019
Fake goods cost retail brands real money. Today, over 2 million products are listed each day on marketplaces such as Amazon and Alibaba, making it so that at any given point, there are over 1 billion counterfeit goods listed online. According to the International Trademark Association (INTA), the counterfeit goods industry is expected to grow to over $4.2 billion by 2022.
Forrester eCommerce
MARCH 18, 2019
Each year, based on a survey of your customers, Forrester releases results of its Customer Experience (CX) Index. The methodology measures how well a brand’s customer experience strengthens the loyalty of its customers and ultimately drives business growth. The French CX Index and UK Retail CX Index results are in! Key highlights from the research […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
GetElastic
MARCH 18, 2019
Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play. Ranging from financial and educational to personalization and entertainment, the app store had over 30 categories of apps. . Source: Android Central.
Forrester eCommerce
MARCH 18, 2019
When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns. It was like mining for gold; we wanted to discover something unique about our customers, a nugget that our marketing counterparts could use to craft customized messages […].
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SellBrite
MARCH 18, 2019
As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people actively searching for your products that already know about you. There’s a large chunk of people that don’t ever find your website. One way to extend your reach and increase revenue is to list your products on marketplaces.
Omniconvert
MARCH 18, 2019
While what is being said about your brand is important, who says it is just as important if not even more. There are many tools that will provide brands with a way to understand what consumers are saying about their products, ads, competitors and more. Any marketing decision you make begins with defining your buying persona. If you want to scale, you… The post How to do a Complete Audience Analysis appeared first on eCommerce Growth Blog.
Sailthru
MARCH 18, 2019
Shiny Object Syndrome is all too common in marketers, who are always on the lookout for new ways to engage consumers and new places to do so. Meanwhile, email marketing’s potential was foreshadowed when the very first promotional email was sent. Subsequently known as “The Father of Spam,” a marketing manager named Gary Thuerk emailed 400 ARPAnet users — that was mass communications in 1978 — to promote Digital Equipment Corporation computers, resulting in $13 million in sales.
Bronto
MARCH 18, 2019
Every holiday is an opportunity for retailers to connect with shoppers, and Easter is no different. About 60% of Easter shoppers plan to purchase gifts, and half plan to buy. The post Engaging Easter Email Marketing Messages appeared first on Bronto Blog.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ChannelAdvisor
MARCH 18, 2019
Looking for something new and different to do this spring? Here’s a suggestion: When you head to Austin, Texas for ChannelAdvisor Connect 2019, try to arrive a day or so early. That way, you’ll have time to take an evening detour to the downtown Congress Avenue bridge. Be sure to get there at least 20 minutes before sundown, if not earlier. Then find a comfy place to sit and keep your eyes on the sky.
Blue Acorn
MARCH 18, 2019
Today’s consumer: they want it and they want it now. But what is “it?” And how do they want it? Ken Cassar, Principal Analyst and VP at Rakuten Intelligence, Piers Fawkes, Founder of PSFK, and Mark Berry, EVP, US at Ipsos Marketing share their latest consumer insights, from delivery and store experience to touchpoint strategies. Delivery Experience.
PERQ
MARCH 18, 2019
The post 5 Tips to Create a Powerful Online Customer Service Experience appeared first on PERQ.
iQmetrix
MARCH 18, 2019
Your people and your processes are the two things that can make or break your customer’s experience. But this isn’t news to you! You’ve been laser focused on providing next-level service and your goal is to maintain this exceptional customer experience. After all, that’s what keeps customers coming back for more! With your eyes on the prize, you’re not going to fall short on expectation and let your customers walk into the doors of the competition.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
PERQ
MARCH 18, 2019
The post Press Release: 76% of Consumers Visiting Multifamily Websites are Deep in “Research Phase,” Yet Many Property Management Companies Are Ignoring Them appeared first on PERQ.
Ecommerce Platforms
MARCH 18, 2019
Selling your own online course doesn't have to be scary. In fact, you don't even need to be a web designer. That's thanks to the wide variety of online sales platforms and website building tools made just for online courses. Today, we're pitting Thinkific vs Teachable to see which one might be best for your situation. Both Thinkific and Teachable are reputable, high-powered online course building and selling platforms.
GetElastic
MARCH 18, 2019
Boston’s nomadic institution, the Design Museum , hosted a great morning meetup with Mare Weiss on retail design and the pop-up store concept. Although most U.S. consumers may be prone to think of pop-ups as those seasonal stores such Halloween City – the notion of them are becoming more mainstream among influential brands. The overall concept is win/win for retailers and landlords.
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