FastSpring
APRIL 8, 2019
Great product descriptions are the unsung heroes of ecommerce content. At their best, product descriptions persuade without sounding persuasive; they sell without sounding like they’re selling. The most successful copy conveys information in a way that’s enticing and also easily absorbed, with minimal effort from the reader. It’s both harder and easier than it sounds.
GetElastic
APRIL 8, 2019
Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it’s true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants.
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Payoneer
APRIL 8, 2019
Easter is quickly becoming one of the most important retail days of the year, and for a good reason; In 2016, U.S consumers spent over $17.3 billion during the Easter holiday weekend, with millennials spending the most out of all age groups. Because of the revenue generation potential, more and more businesses use the holiday weekend for promotions and specials, and your online store should be no exception. eSellers should view Easter weekend as a great time to unload winter inventory, gain new
Forrester eCommerce
APRIL 8, 2019
Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice presents an opportunity for healthcare organizations (HCOs) to gain access to new consumer data and for consumers to have a convenient way to […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
SellBrite
APRIL 8, 2019
Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty.
Forrester eCommerce
APRIL 8, 2019
In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services. Products that meet a minimum standard of criteria receive the designation of “Cyber Catalyst” for their effectiveness in reducing cyber risk. The intent is for […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
APRIL 8, 2019
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers. To best achieve this aim you must start with company-wide mission and CX-driven ideation efforts that […].
Sailthru
APRIL 8, 2019
There seems to be one constant in digital marketing: It’s always going to change, and at an increasingly rapidly pace. There are always new tools and technologies to learn and if that wasn’t complex enough, marketers must also learn how to use the new technologies to enhance those they’re already using. That’s why we recommend all email marketers attend the Association of National Advertisers’ upcoming Email Evolution Conference, which is designed to “keep you on the cutting edge of email market
Forrester eCommerce
APRIL 8, 2019
With broker reforms at a standstill, Australian financial services firms must step up and take responsibility by putting customer interests first. Create the right culture, be more transparent, and build tools to protect vulnerable customers.
SellBrite
APRIL 8, 2019
Ecommerce is the go-to shopping experience more customers turn to. In fact, estimates show that 2.14 billion people across the globe will buy products online by 2021—compared to 1.66 billion in 2016. As a result of all this ecommerce traffic, it’s easy to capture email addresses from online shoppers. However, there’s one drawback. Based on purchases made in Q2 2018, an average of 2.86% of the people who visit your website follow through and buy anything.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 8, 2019
In “Star Wars,” Jedi Master Obi-Wan Kenobi uses a mind trick to convince the dreaded stormtroopers that the droids in his company are not the ones they are looking for, enabling him and his friends to safely move along. In our galaxy, there are no Jedi Masters to guide financial institutions as they choose from an […].
AcquireConvert
APRIL 8, 2019
Email marketing has changed a lot since Gary Thuerk sent the first eblast in 1978. So have the results. His 400 recipients generated $82 million in sales! Needless to say, if you’re still sending email blasts, your revenues will have gone the other way: not surprising if your email marketing strategy is straight out of the […]. The post From Eblast to Omnichannel Messaging For Ecommerce Growth appeared first on AcquireConvert.
Ecommerce Platforms
APRIL 8, 2019
In part two of this three-part series on how to sell on Amazon you will learn how to do product research, how to source a product and optimize your product listing and how to ship your product to an Amazon fulfillment center. Starting an Amazon FBA private label. Now that you’re familiar with the Amazon FBA process, we can get to the most important part of the guide – and presumably the main reason why you’re here – starting your own FBA private label business.
Ecommerce Platforms
APRIL 8, 2019
Finally, you’ve got a new product and it’s amazing, has all the required features, and is ready for the market. But then again, when it comes to marketing the product, you face a few obstacles. You probably aren't getting the results that you so desire, and there are multiple social media platforms that aren't bringing in any traffic or leads. Don’t worry, that’s why you have us.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
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