Fri.May 03, 2019

article thumbnail

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.

article thumbnail

Your Copywriting Impacts User Experience More Than You’d Think

Forrester eCommerce

As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters. Now, do you feel like skipping the rest of this blog post because this seems so basic? […].

Banking 375
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why you won’t want to miss this year’s B2B Next Conference

GetElastic

If you attended last year’s inaugural B2B Next Conference & Exhibition , then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. . What’s exciting about this year’s event is they’ve added a third day, doubled the number of speakers and increased their conference tracks to six.

B2B 131
article thumbnail

Companies Must Start Creating Human-Machine Collaborations

Forrester eCommerce

Last year, my colleague J. P. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots. We noticed that most of the predictions of how this would go were either utopias viewed through rose-colored glasses or dystopian nightmares darker than […].

Customer 370
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Common Pitfalls of Mobile Commerce and How to Solve Them

SellBrite

As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent.

article thumbnail

T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. This is not the first time we’ve seen a telecommunications firm enter the banking space – it’s already been happening for years in Europe and Asia, with large telcos such as Orange and KDDI. And this isn’t T-mobile’s first foray into banking either.

Mobile 342

More Trending

article thumbnail

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy. Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

Consumer 314
article thumbnail

5 Memorial Day Email Themes Guaranteed to Work for Your Brand

Bronto

Memorial Day is a great opportunity for retailers to connect with shoppers who plan to take advantage of Memorial Day promotions, spending $486 on average last year. Getting noticed in. The post 5 Memorial Day Email Themes Guaranteed to Work for Your Brand appeared first on Bronto Blog.

Blog 48
article thumbnail

Building a Culture Your Team Raves About

eCommerceFuel

Taylor Holiday is a managing partner at Common Thread Collective , which was rated the best place to work by Glassdoor. Taylor is well-versed on how to run a business and keep your employees and clients happy, and today he is going to share with us his tips and tricks. We talk about what TMYD stands for and how you can implement it into your business to ensure your clients’ needs are aligned with your work.

Books 45
article thumbnail

5 Brilliant Ways to Use Urgency and Scarcity to Increase Your Sales

Payoneer

Editor’s note: This is a guest post by Emil Kristensen, CMO and co-founder of Sleeknote. Are you tired of relying on the same old sales techniques, just to realize that you’re not making progress? Are you ready to experiment with new strategies that can help increase sales? It doesn’t matter if you’re a business owner or dedicated sales professional, you’re aware of the many challenges you face (both online and off).

X-cart 22
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Retailers Implement Device Intelligence To Counteract Credential Stuffers

RTP blog

By Chris Ryan, Experian It’s an all too familiar scenario — a consumer recognizes an online purchase they never approved, and has to dispute the charge and reset their password. Often this leads to frustration for the consumer and days of investigation and ultimately a loss to the business — both financially and reputationally. This situation is a common occurrence within retail — an industry overrun by a high volume of fraud attacks.

Retail 150