How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins
Kissmetrics
NOVEMBER 1, 2017
– Your blog post and newsletter publishing schedule. Your test should run for two business cycles, so it includes everything external that’s going on: – Every day of the week (and tested one week at a time as your daily traffic can vary a lot). – Any external event that might affect purchasing (e.g. payday)”.
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