Canadian Special Events

DECEMBER 28, 2016

International Live Events Association (ILEA) Vancouver joined together with the BC Chapter of Meeting Professionals Intl (MPI) for a holiday event of epic proportions. “It’s a Wonderful Life” was held on December 20, 2016 at the Rocky Mountaineer Station, and the soiree marks the first time the two local groups have collaborated for their annual holiday events.

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SheerID

DECEMBER 30, 2016

As an ever-evolving industry, marketers know the importance of adapting. The post 3 Must Have Marketing Goals for 2017 appeared first on SheerID.

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ChannelAdvisor

DECEMBER 29, 2016

In my last post, I discussed how brands selling via Amazon 1P can start to build a successful presence on the marketplace by investing in quality content, making sure they’re utilizing Amazon’s new brand gating feature correctly and using the power of good reviews to bring in the right consumers. Today, we’re moving on to another critical building block of a successful 1P brand: Advertising.

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Dynamic Yield

DECEMBER 27, 2016

Before we say goodbye to 2016, let's examine the most important personalization and optimization trends of the last 12 months. The post The Year That Was: The Top Personalization Trends of 2016 appeared first on Dynamic Yield.

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Mobile 28

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Canadian Special Events

DECEMBER 27, 2016

This past summer, Toronto/Muskoka based planner Michelle Planche, President of Paradigm Events had an idea to create an event that combined three of her favourite things; Music, Muskoka and Christmas. With a short three month planning window, the goal of her festival was to create a festive kick-off to the season in Muskoka while driving tourism to Muskoka area in the off season.

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Events Gifts Workshop Outdoor 66

eCommerceFuel

DECEMBER 30, 2016

New post from eCommerceFuel : If you’ve been listening for the past few weeks, you already know I’m stepping away from the podcast in 2017 to focus on some new projects. So in this episode I’m filling you guys in on my plans, which include producing long-form blog content for you all and the possibility of buying a new eCommerce business.

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Blog eCommerce Travel Channel 34

Canadian Special Events

DECEMBER 26, 2016

There is an urgent need to preserve and celebrate our music history. If we don’t share these stories, who will? If you ask anyone in Calgary, they will tell you, that Studio Bell, home of the National Music Centre is up to the task. Studio Bell represents an exciting partnership between NMC and Bell, Canada’s largest communications company. This partnership supports NMC’s vision to connect with music lovers across Canada and to create an international hub for music and technology.

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Events Fashion Technology Customer 49

Canadian Special Events

DECEMBER 29, 2016

If you’re wondering if industry awards matter, the simple answer is yes. This is true whether you’re an actor competing for an Oscar, a hockey team competing for the Stanley Cup or a planner producing a great event. The value that an award win can have on your business, your reputation and your team are well worth the effort but the benefits of entering are not exclusive to the winning entries.

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Marketing Events Improvements Other 45

Canadian Special Events

DECEMBER 28, 2016

You receive an RFP from a potential client and you know several of your competitors have likely received the same RFP. How do you set yourself apart from the crowd? What are these corporate buyers looking for in your proposal? Numbers. First of all, notice I said buyers. There is a shift happening in corporations with who is making the decisions on event spend.

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Events Technology Reference Management 40

Canadian Special Events

DECEMBER 27, 2016

Vilnius, Lithuania Photo/Mindaugas Kulbis. Glowing blue beauty in Paris, France. Stunning use of wood and wires in Estonia. Glowing glass tree in Taiwan. Upside down tree in Paris France. London did it Disney style for their 2016 holiday. Pretty and Bright in Rio de Janeiro. In Italy, this tree of trees keeps watch over the village. Beautiful blow glass turned into an amazing holiday tree in Venice, Italy.

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Dynamic Yield

DECEMBER 27, 2016

Before we say goodbye to 2016, let's examine the most important personalization and optimization trends of the last 12 months. The post The Year That Was: The Top Personalization Trends of 2016 appeared first on Dynamic Yield.

Mobile 28

Mobile 28