Sat.May 27, 2017 - Fri.Jun 02, 2017

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How to Source Products from Chinese Manufacturers: The Different Manufacturers That Exist & How to Communicate With Them

A Better Lemonade Stand

This article will focus on how to source products from Chinese manufacturers, as it is often the most complex and scalable way to grow in ecommerce. The post How to Source Products from Chinese Manufacturers: The Different Manufacturers That Exist & How to Communicate With Them appeared first on A Better Lemonade Stand.

Article 130
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What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

The Wall Street Journal article quotes J.P. For J.Crew, it appears the past decade’s rapid changes in technology did more than put price and convenience ahead of brand loyalty and product quality in consumers’ minds.

Retail 150
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The Google Adwords Strategy That Will Finally Make You Money

Store Growers

In this article, I’ll show you how to think more strategically about Adwords. As bonus with this article, I’ve created a worksheet to help you implement this Google Adwords strategy for your own online store. It can be used for all parts of your marketing, but in this article I’ll use it for Google Adwords specifically.

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The Google Adwords Strategy That Will Finally Make You Money

Store Growers

In this article, I’ll show you how to think more strategically about Adwords. As bonus with this article, I’ve created a worksheet to help you implement this Google Adwords strategy for your own online store. It can be used for all parts of your marketing, but in this article I’ll use it for Google Adwords specifically.

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How to Get More Subscribers for Your Ecommerce Email Newsletter

Ecommerce Platforms

A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following: A system that captures customer information upon checkout. An email subscription form that gives something out in exchange for an email.

eCommerce 117
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Highlights from Web Summit

Ecommerce Platforms

The next Web Summit conference is months away (November 6-9, 2017), so we’d thought we’d take you down memory lane and go over some of the highlights of one of the largest and fastest-growing technology conferences in the world. But first, let’s talk about what Web Summit is in case some of you aren’t familiar with it. About Web Summit.

Events 91
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The Missing Piece In The Retail Technology Stack: Human Beings

RTP blog

Don’t worry, this article is not another “Why is brick-and-mortar retail dying?” Or shouldn’t I as the customer be able to scan it and find out the same thing and then order the shoes from a warehouse to be delivered?” think piece. It’s about the interplay of human beings and technology in a service-oriented industry.