How Luxury Brands Are Responding To COVID Tension With Innovation
Retail TouchPoints
JULY 9, 2020
For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. After all, luxury shoppers worldwide are relying more on digital channels to browse and buy, according to Bain research.
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