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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. Shoppers have been so eager to applaud sustainable apparel production that the eco-fashion industry faces concerns both in terms of greenwashing and stiff competition verging on saturation.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

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How to Merge Facebook Accounts

Kissmetrics

Each account likely has a distinct brand voice, content guidelines, or design. Let’s say you manage a fashion website, and your sister company runs a travel website. Rather than sharing strictly fashion-related content, you can spice it up with travel content. Here are some tips to know: Implement Brand Guidelines.

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Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Retail TouchPoints

Led by our two category-defining brands and a global business positioned to increase market share, our goal is clear — to be the world’s leading fashion retailer of intimate apparel,” said Martin Waters, CEO at Victoria’s Secret in a statement.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.

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Macy’s Announces $5 Billion Investment to Reach Equity, Sustainability Goals by 2025

Retail TouchPoints

Macy’s has committed $2 million to fashion, design and sustainability programs and scholarships for underrepresented youth, while also investing in mentorship and employment. In addition to corporate grants and employee donations across Macy’s and Bloomingdale’s, these efforts will be funded by customer giving and round-up campaigns.

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5 Ways to Optimize your Fashion eCommerce Website for More Sales

Omniconvert

Fashion eCommerce is a rapidly growing industry. Unfortunately, the old adage, “Build it and they will come” doesn’t apply to fashion eCommerce sites. Unfortunately, the old adage, “Build it and they will come” doesn’t apply to fashion eCommerce sites.

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