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The Path of Today’s CPG Brands

Retail TouchPoints

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared. New Customers.

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

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Best POS Systems

Kissmetrics

Our team has done the heavy lifting of reviewing dozens of POS systems in the market. Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises).

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How to Use Google Product Category Attribute in Google Product Feeds

Store Growers

Adding Full Path of the Product Category This is when you include multilevel categorization separated with the sign “> ” For example: “Food, Beverages & Tobacco > Food Items > Cooking & Baking Ingredients > Baking Soda.” Adding Product Category ID There is a numeric ID for entries in the taxonomy list.

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How to Use Product Category Attribute in Google Product Feeds

Store Growers

Adding Full Path of the Product Category This is when you include multilevel categorization separated with the sign “> ” For example: “Food, Beverages & Tobacco > Food Items > Cooking & Baking Ingredients > Baking Soda.” Adding Product Category ID There is a numeric ID for entries in the taxonomy list.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

Food and beverage : Pinterest is a popular platform for food and beverage enthusiasts and can be a great place for them to showcase their products. Streamline your multi-channel selling with a retail POS system A retail point of sale (POS) system will greatly benefit multichannel retailers.

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