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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Describe the availability of in-store pickup, curbside pickup, local home delivery and shipping, and list any companies you partner with for local fulfillment so customers know what to expect. Create a page that details every possible delivery methodology and link to it from every product page.

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Video: Proven Strategies for Effective Holiday Ad Creative

ROI Revolution

Your holiday ad creative should have something that’s going to bring them on board and make them want to engage with your business, whether that’s through social media, programmatic, or paid search. As soon as they’re exposed to it, have a hook. Brand Next, you’re going to want to brand.

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Q4 2021 Ecommerce Brand Growth News

ROI Revolution

This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more. Social Media News. Social media will influence 58% of overall consumers’ holiday purchase decisions. Apple’s iOS 14.5 eMarketer).

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Walmart’s fulfillment service currently reaches 70% of US consumers. Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 Social media ad spend will surpass $56 million this year, with advertisers spending an average of $153.85 Social Media News. Walmart’s on a Roll.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 87% of Gen Z shoppers will get holiday shopping inspiration from social media – namely YouTube, Instagram, and TikTok.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

87% of Gen Z shoppers will get holiday shopping inspiration from social media – namely YouTube, Instagram, and TikTok. Looking at all consumers, social media will influence 58% of buying decisions this holiday season, with Facebook, YouTube, and Instagram the top three social media platforms overall.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. Out-of-stock messages are up 172% right now compared to before the pandemic.

eCommerce 144