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Americans are Embracing Subscription Services and Digital Goods in a Big Way

Retail TouchPoints

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. There are subscription shopping services now available too. Subscription is a great model because it builds a relationship between the consumer and vendor — or the service provider in some cases. The average U.S.

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Supercharge Your Loyalty Rewards Program with Subscriptions

Groove

In 1793, merchants in high traffic areas faced harsh competition. In order to turn one-time purchasers into loyal repeat customers, merchants got creative. These retailers started to give customers branded copper coins, with little to no numismatic value. For Merchants: Customer Acquisition Costs. Why Loyalty and Rewards.

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New Klarna Browser Extension Lets Shoppers Access BNPL Anywhere Online

Retail TouchPoints

Klarna has launched a new browser extension that enables consumers shopping on desktop computers to access its buy now, pay later service at any online store, even if the retailer is not a Klarna partner. . and Germany) or gift cards (UK and France). and Germany) or gift cards (UK and France).

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics.

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If Your Store Had no Ecommerce Fraud This Holiday Season, You May Have a Larger Problem

Retail TouchPoints

Fraud is a costly problem for merchants, and it’s growing. The cost of fraud to retailers is up 6.6% To avoid a slew of holiday fraud that can raise their chargeback ratio in January, merchants may decide to automatically reject any order that doesn’t meet strict fraud screening criteria. in related costs. in related costs.

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It’s Time Retailers Give Customers What They Want: Online Shopping Without Passwords

Retail TouchPoints

The exponential growth happening across the ecommerce landscape translates to major gains for online retail brands. But the one move that could significantly improve online sales, while simultaneously delivering a more seamless user experience, is rarely considered by ecommerce brands: Eliminating the traditional password experience.

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How to Create a Checkout Process That Encourages Conversion

ESW

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. The checkout process is where so many brands’ sites stumble. Getting tired of an overly complicated process. Incentivize the account creation process with a percentage discount or special offer.