article thumbnail

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Subject lines up to seven words have the highest open rates. Create visual emails.

Marketing 316
article thumbnail

The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06. 10:30 AM – 11:00 AM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Social media also helps uncover aspects of your target market that can inform your marketing efforts later. Meta titles.

Marketing 354
article thumbnail

What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Additional data from Business Insider and Internet Retailer showed that eCommerce sales were behind 49.4 percent of all retail growth in 2017, and eCommerce sales increased by 16.4 You’ll have to have an answer for warehousing and shipping, especially if you’re competing against Amazon and its free two-day shipping.

article thumbnail

The Entrepreneur's Checklist to Selling Online

Weebly

Set Up Shipping. Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. Fortunately, the automatic tax calculator can provide some help to online stores based in and shipping to U.S. Set Up Shipping.

article thumbnail

Own 2018: The Entrepreneur's Checklist to Selling Online

Weebly

Set Up Shipping 8. Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. Fortunately, the automatic tax calculator can provide some help to online stores based in and shipping to U.S. Secure a Domain 2.

article thumbnail

The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

Which presents a number of challenges for retailers to overcome. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, having an omnichannel strategy in place is key to a retailer’s success.

Arts 50