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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Across our SEO clients, Traffic has shown a steady increase since early March. Interestingly, we are seeing similar trends in online behaviors as we see in the real world during this pandemic. Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase.

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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Leveraging 3PL services to drive efficiencies is key. Get your affairs in order today!

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What Is Affiliate Marketing?

eCommerce Guider

A quick Google search will define affiliate marketing as follows: “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.”. You can look at it like this: A merchant has a great product but needs help to market the product. So far, so good.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

They also offer Fulfillment by Amazon, where they handle the fulfillment process for your business at extra cost. A security mechanism that determines if a payment account has sufficient funds to complete a given transaction. The operations of a business including sales tax, VAT filings, billing, order processing, and online payments.

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Amazon vs Etsy: Which is the Best Marketplace for You?

Ecommerce Platforms

Both Etsy and Amazon offer online retailers an excellent opportunity to connect instantly with an audience of engaged consumers. Alternatively, you might consider selling on Amazon and Etsy to increase your customer base and revenue, alongside an online store. Amazon vs Etsy: which marketplace is best for your budding business?

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Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online

ESW

A robust online presence can be reassuring and let consumers know you are still in business. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. An online retail store is your insurance against these and other disruptions.”