Back to the Basics of B2B Marketing
Groove
MARCH 11, 2022
From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. When the Groove Commerce team works with B2B and D2C eCommerce merchants, one of the first steps we take is creating buyer personas for our clients’ customers.
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