Retail TouchPoints
JULY 21, 2020
The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.
Inflow Insights
NOVEMBER 1, 2019
When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.
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Inflow Insights
JANUARY 15, 2020
Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.
RetailMinded
NOVEMBER 4, 2023
Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic. Time Savings: Doing SEO yourself takes time away from other business tasks.
Inflow Insights
MAY 12, 2021
In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.
eCommerce Training Academy
MAY 1, 2020
Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Capturing quality leads.
Inflow Insights
MAY 14, 2020
Across our SEO clients, Traffic has shown a steady increase since early March. Interestingly, we are seeing similar trends in online behaviors as we see in the real world during this pandemic. SEO Recommendations. For B2B, we are seeing a decrease in Impressions and Clicks across both SEO and Paid.
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