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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Overall, partnering with an SEO service provider has proven capable of boosting organic traffic substantially, which is a critical factor for success in the competitive world of online retail. Mobile-Friendly Design: With a large percentage of online shopping done via mobile devices, optimizing for these users is critical.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Capturing quality leads.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

Online shopping will be just as pivotal for consumers this festive season as last year. In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. You’ll also want to make sure emails are optimized for mobile.

Marketing 307
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What Are Earned Media, Paid Media, & Owned Media?

ROI Revolution

This includes pay-per-click (PPC) advertising , display ads, paid influencers, paid social media ads , and other sponsored content. PPC ads are one of the most popular forms of paid media and can be applied to a range of sites, from search engines like Google to online retailers like Amazon. What Is Owned Media?

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. The Mobile Phenomenon. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. The mobile revolution continues to fuel ecommerce growth.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) How to Drive Traffic to Your Online Store. In the online retail world, traffic is the foundation of your brand’s success. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

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