Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
“Think of how much time is spent on our smartphones, and the majority of that time, data shows, is on social platforms,” said Matt Maher, Founder of the technology-focused consultancy M7 Innovations in an interview with Retail TouchPoints. Social commerce is already a multi-billion dollar business in the U.S., earning $26.97
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