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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162
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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Shopping Cart Abandonment Rate : The percentage of checkouts that aren’t completed can help determine the reasons user sessions result in cart abandonment. And that’s just the tip of the iceberg.

eCommerce 109
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How to Create an Online Store in 2020: The Complete Guide

Ecommerce Platforms

If you want to get the most out of your online ecommerce business, then you need to know how to do everything from buying your own domain name, to establishing a SEO strategy for digital growth via Google and other search engines. For instance, paying for a higher package could allow you to access things like multi-channel integration.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This would be an averaging method.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Instead, Buffer will share the same post to all of your channels at the times you provide. Shopping Cart Abandonment Emails Automation. Shopping cart abandonment emails should be the bread and butter of your marketing automation.